Listening to the needs of prospects and providing the information they need to move down the purchase funnel.
Inspirato is a private vacation club for travelers who enjoy five-star service and privileged access to luxurious villas in some of the world's most sought-after destinations. HMG was engaged to help them launch their club. We built their DM acquisition program from the ground up, employing best practices in list rental, audience segmentation, and creative and offer testing. With little brand awareness in the market, we successfully launched the brand, testing multiple creative formats and list sources while doubling the marketing investment.
We developed an integrated campaign showcasing successful Foster graduates from the school’s work-compatible MBA programs. Deliverables included billboards, bus advertising, online banner ads, print ads, and posters.