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In 2011, HMG partnered with Inspirato to develop and execute a lead generation campaign aimed at growing their pool of prospects and raising awareness of their product among high-net-worth individuals. To find them, we crafted a list strategy that relied on a mix of compiled, modeled and subscriber files in key U.S. cities. Part of our strategy also included a format test – a self-mailer, a postcard and an oversized postcard – to help us determine which format produced the highest ROI.